Wednesday, April 8, 2009

Trent Reznor Interview

Variety.com is hosting this excellent interview with Trent Reznor, headman of Nine Inch Nails. It's really interesting to see him discuss the business side of music and how he perceives the reality of the music industry these days. He has been ahead of the curve in terms of mainstream bands and how they distribute their music. He no longer has a label, but rather self releases now, and he discusses the success of their latest album The Slip, which emulated the release strategy of In Rainbows (which, for some reason, is no longer available for download) except they were more honest about the release and took a price-point strategy. Basically, the music is free, but if you want the album, DVD, limited edition stuff that fans might be interested in, then they are available at a modest price. This lowers manufacturing costs, since they know exactly how many units to produce.

1 comments:

Anonymous,  April 8, 2009 at 1:48 PM  

Interesting post. I love what people like Radiohead (www.radiohead.com) and Trent Reznor (www.nin.com) are doing in terms of their pricing models. They are really keeping up with the times since anyone can download the music for free these days anyway. The sooner record companies realise this the better...there is still money to be made with different progressive models.

We've come a long way since Metallica's Napster interview outburst against illegal downloaders...

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